5 mind-blowing CES innovations for marketers
It's day 2 of the iMedia Brand Summit! Earlier today, Lori Schwartz, managing partner at StoryTech, blew the iMedia Brand Summit audience away with an in-depth look at the innovative trends that came...
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Web/Text Messaging Jargon Rules the Biz World
A client recently emailed me that ‘121 meetings might be the sensible approach’ – we were strategizing about holding a press event in advance of a conference. SMH (‘Shaking My Head’), I wanted to have...
View Article7 Ways to Monitor Employee Performance and Behavior
When it comes to a typical workday, it’s important that everyone stays on task. Unfortunately, with Internet’s availability, that’s extremely difficult to do. With work often seeming mundane, workers...
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GDC 2014: Reflections and Ruminations
So another Game Developers Conference (GDC) has come and gone – 400 panels, roundtable discussions, lectures, tutorials, 350 exhibitors, 20,000+ attendees. Seems like every gaming publication and...
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Google Data Protection Opinion May Ruffle Feathers of Businesses Worldwide
A non-binding opinion handed down earlier this month by the Luxembourg-based Court of Justice of the EU (CJEU), the European Union’s highest legal authority, is roiling the business community. While...
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Social Media Helping Level the Playing Field for Craft Breweries
Craft breweries have produced scores of award-winning beers over the years and according to the Houston Chronicle, will garner sales of over $7 billion nationwide in 2014. But just having a tasty ale...
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Selling Your Personal Data: Is It Worth It?
Last year a student at New York University threw out an interesting challenge – via a Kickstarter campaign, he offered to divulge 60 days worth of private data gleaned from his digital devices. He...
View ArticleLet Your Finger Read to You
The visually challenged may soon have a technology-driven product to help them in their daily lives. Scientists at the Massachusetts Institute of Technology (MIT) are in the process of creating an...
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Up Up and Away: Commercial Drone Market Ready for Take Off
Drone proponents prefer using the term Unmanned Aerial Vehicle (UAV) or UAS for Unmanned Aerial System (latter term includes the entirety of the flying vehicle and the ground-base communications...
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2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?
Quality content. Content marketing. Mobile-friendly content. Ad retargeting. Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions,...
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Maybe You Deserve This Match
A number of years ago I was retained to provide marketing communications services for a San Diego-based dating site. Good concept, decent funding from private sources, number of stories generated...
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Women in Tech Industry Still Facing Career Challenges
A few months ago a long-standing colleague of mine decided to leave her tech company after 14 years. The pay was good, benefits great, but she came to the realization that she couldn’t breach that...
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Marijuana Industry Growing Like A…Well…Weed
“Dave’s Not Here Man” --Tommy Chong “They’ve Outlawed the Number One Vegetable on the Planet” --Timothy Leary Grass. Pot. Weed. Ganja. Reefer. Wacky tobaccy. The monikers are infinite. And apparently,...
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Discreet Affairs Sites Generating Gobs of Revenue – and Controversy
Thou Shalt Not Commit Adultery --Exodus 20:14 What’s considered adultery really isn’t readily defined in this Biblical passage. And for the numerous online sites that offer a chance to be anonymously...
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Welcome Email Optimization: Why It's Important
When your new customers subscribe to your newsletters or email updates, you unfortunately don’t have the chance to shake their hand and introduce yourself in person. Instead, you have to rely on your...
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The Robot Swarm Is Upon Us
“Exterminate, exterminate.” -Briefing warning from the Daleks before firing their extermination rays on various "Doctor Who” episodes What is one of the most well-known catch phrases on the...
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Emerging Technologies Showcased at SIGGRAPH 2015 Could Be Tomorrow’s Products
SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches. Last week’s SIGGRAPH 2015 conference continued the trend. This marked the...
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Marketing Baseball Cards: Bubble, Boom or Bust?
“Say it ain’t so Joe!” Those words were supposedly uttered by a small boy outside the Cook County (IL) Courthouse to ‘Shoeless Joe’ Jackson. He had just finished testifying to a grand jury; one of...
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Internet of Things Upending Real Estate Industry
No matter if you’re a realtor or property manager, technology has redefined the real estate business over the past few years. And now the Internet of Things (IoT) is giving the industry a much-needed...
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E-Commerce Environment Still Facing Supply Chain Challenges
No doubt about it, e-commerce continues to grow and while it represents a burgeoning share of total retail sales, there are still significant hurdles to overcome. “We’re in the midst of a profound...
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